RENAULT RANGE CAMPAIGNS
- KEY VISUALS
- CAMPAIGN ADAPTATION
- SOCIAL CAROUSELS
- OOH & DOOH
- DIGITAL DESIGN
- MOTION CUTDOWNS
- DESIGN SYSTEMS
The Brief
Renault Morocco ran launch and repositioning campaigns for four models at once. Each car needed its own digital, social, and out-of-home suite, delivered on tight agency turnarounds.
The Challenge
Four different segments under one new rhombus identity. I built a visual system strict enough to stay on brand and flexible enough to give each model its own personality and buyer.
Kardian: Launch to Highway Scale
Renault's new compact crossover. I opened with a teaser grid on social, then expanded into orange and blue master key visuals, urban DOOH, and highway unipoles.
Clio: High-Density Tech Carousels
The story was 1,000 km of range and E-Tech hybrid efficiency. I designed multi-slide Instagram carousels that turn cockpit connectivity and battery tech into content you read in seconds on a phone.
Austral: Premium Space & Craft
Austral moves Renault into premium SUV territory. I built its look on deep contrast lighting, refined typography, and editorial carousels focused on interior craft and hybrid performance.
Arkana: Sport Silhouette & Motion
An SUV coupe with a sporty profile. I designed angled compositions with a red and black grade, then cut kinetic social edits for vertical feeds.
