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ORANGE: MAX IT TV PRODUCT LAUNCH
A 60-second broadcast explainer launching Max it TV, Orange's live TV and streaming service.
Client & year
Orange
2025 / via VML
Role
- Motion Designer
- UI Animation
- Art Direction
- Kinetic Typography
- Storyboarding
Summary
I directed and animated the 60-second broadcast launch film for Max it TV, breaking live TV, on-demand films, series, and CAN 2025 football into fast 2.5D UI motion graphics.
Brand Identity & Launch Visual
Master Visual Identity
I set the visual language for Max it TV: bold black and orange contrast, cinematic ambient light, and clean modern type built for Orange's flagship super-app.
Broadcast Explainer Film
The Master 60s Explainer Film
I directed and animated the full 60-second launch commercial. It walks viewers through the service, from live channels and on-demand films to the Africa Cup of Nations (CAN 2025), and closes on the brand promise: Simple, Rapide, Intuitif.
Storyboard & Styleframes
My storyboard and styleframes for the full 60 seconds, planning the UI camera moves, the live streaming features, the CAN 2025 coverage, and the closing kinetic type lockup.